I am passionate about...
collaboration, creative and solving unique problems.

I am currently a Sr. Social Strategist / Content Creator at East End Project; a Digital Advertising Agency.
My position involves social content strategy, client communication, social analytics, creative execution, and paid advertising in social.

#ProTip: Being social online and offline is all about getting to know people, and creating meaningful engagement.

My experience has helped me understand this in numerous ways: Through insight analytics, social listening tools, and even from the day-to-day engagement with fans. When this is understood, powerful, life-long relationships can be forged.


The discovery and communication of meaningful patterns in data. Analytics are used to describe, predict, and improve business performance.

Social Listening

Tracking converstaions, and monitoring digital media channels to devise a strategy that will better influence consumers.


Creating valuable content within a social community, that enables a two-way conversation and can build meaningful relationships.

Take a look at some things I've done

Content Development

Competitor Analysis. Social Listening. Copywritting. Art Direction. Creative Management. Photography. Promotions/Contests. Influencer Programs.


Facebook Business Manager. Live-Tweet Events. Native Video. Twitter Cards. SEO. YouTube. LinkedIn. Shortstack. HootSuite. Sprinklr. Blogging.


Facebook Insights. Crimson Hexagon. Google Analytics. Twitter Insights. UTM Tracking. Iconosquare. Percolate. Sprout Social. Sysomos.

Paid Media

Power Editor. Facebook & Instagram Ads Manager. Twitter Ads. Google AdWords. Snapchat Ads. LinkedIn Ads.

OCADU Graduate

I obtained a degree in advertising from OCADU, and was a Master Presenter, which is considered one of the top graduating students. Being an ‘artsy-type’ allows me to see the world a bit differently, and in turn leads me to thrive in innovative and creative environments.

What now?

I'd like to invite you to stay in touch.