Professional Experience

Here are some things I've done.

East End Project • Sr. Social Strategist

I am currently at East End Project. "Strategically grounded. Creatively unleashed." is the motto of East End Project, and my position embodies both mindsets. With strong strategic abilities, creative eyes and a deep understanding of content amplification and performance analysis, I am able to see a social project through from beginning to end. Responsibilities include:

  • • Support social for clients: Sonnet Insurance, Ecobee, One Academy
  • • Develop fiscal or independent program strategies that push brands forward
  • • Content Creation and ideation aligning back to brand strategy
  • • Creative Execution: Photography, design & video
  • • Innovation: understand emerging platforms, formats, trends and technologies
  • • Analytics: social listening, performance, trends (Crimson Hexagon, Sysomos)
  • • Paid media on Facebook, Instagram, LinkedIn, Twitter, GoogleAds + more
  • • Project Management: from pre-production to creative development
  • • Maintain and strengthen relationships with clients
  • • Work collaboratively with creative and account teams
  • • Work collaboratively with partner PR, experiential and media agencies
  • • Provide oversight and mentorship Social Strategists
  • • Oversee content publishing and community management

Grip Limited • Social Strategy Lead

From 2015 - 2017, I worked at Grip Limited, a Toronto based Advertising agency, which is part of the Dentsu Aegis Network. Responsibilities included:

  • • Work collaboratively with creative and account teams
  • • Develop annual strategy, set performance goals
  • • Channel and content plans for campaign and calendar briefs
  • • Social and creative team liaison on content development
  • • Plan content shoot pre-production, oversee photography
  • • Creative Execution: Including Photography & Video
  • • Partner with client PR and Paid Media companies
  • • Ensure content output is on-brand and on-strategy
  • • Provide oversight and mentorship to Leads and Strategists
  • • Analyze performance, make optimization recommendations
  • • Maintain close relationships with day-to-day client contacts
  • • Oversee content publishing and community management
  • • Oversee management of contests and promotions

Matchstick Inc. • Social Media Account Coordinator

From 2012 - 2015, I worked at Matchstick Inc., a digital and social media marketing agency located in Toronto. As a Social Media Account Coordinator, I am required to wear many hats, balancing the responsibilities typical of both an Account Coordinator, Digital Stratagist, and a Community Manager, such as:

  • • Social media and digital strategy
  • • Regularly analyzing performance using various measurement tools
  • • Preparation of documents, including reports and proposals
  • • Writing creative briefs for internal and external use
  • • Scheduling and time management for multiple on-going projects
  • • Client and supplier communication
  • • Organizing client meetings and luncheons
  • • Regular moderation and engagement on social channels
  • • Social ad execution and monitoring
  • • Content creation and development
  • • Content publishing
  • • Manage page tabs, contests and promotions
  • • Communication with influencers

Still curious? Contact me here.

Recomendations

"Tiffany is one of those rare breeds of marketers that can demonstrate a strong sense of strategy and creativity. A fountain of ideas that prove to be innovative paths to achieving client objectives while keeping within brand guidelines.

She possesses an excellent sense of initiative and will engage in discussions to seek feedback, which leads to an efficient stream of workflow. I've been extremely impressed with the work Tiffany has accomplished in her young career and I'm excited to see her continue to grow as a leader in the digital marketing industry."

- Eric Allan,
Senior Account Manager, Matchstick

"Simply put, Tiffany is incredible to work with. A true jack of all trades - strategic, creative and analytical, Tiffany consistently exceeds expectations on projects big and small. A key example would be her ability to transform a simple PDF of graphics into the highest performing corporate brand content one of our client's has ever had.

Beyond her flawless delivery, Tiffany is also a joy to be around. Funny, intelligent and supportive, she ensures everyone is involved from point A to B, and has managed to build lasting connections and trust with several clients across categories. Highly recommend."

- Chelsea Thompson O'Brian,
Social Content Strategist, Grip Limited

"Tiffany Mondesir is one of the best people I’ve worked with in the advertising industry. Her strong work ethic and creativity have produced amazing results. She can communicate well with others and I always feel well briefed and informed about creative projects. Whenever I have questions, she knows the answer or can find a solution. Tiffany is always on top of keeping everyone on track to make each project a success."

- Jan Mazarew,
Lead Graphic Designer, Matchstick

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